AI Insights · Timothy · July 2022
Top 5 Fitness and Weight Loss Apps in Turkey Q2 2022
Explore the performance of the top 5 fitness and weight loss apps in Turkey during Q2 2022, including trends in downloads, revenue, and active users.
Discover the performance of the top 5 fitness and weight loss programs on a unified platform in Turkey for the second quarter of 2022.
AdımPara - Adım At Kazan saw a significant decline in weekly downloads, starting at 371K in late March and dropping to around 64.6K by mid-June. However, there was a resurgence towards the end of the quarter, reaching 101.9K in the last week of June. The app's weekly active users also exhibited a downward trend, from 2.3M at the beginning of the quarter to approximately 1.3M by mid-June, before slightly increasing to 1.4M at the end of June.
Sweatcoin・Walking Step Counter experienced a gradual decline in weekly downloads, starting at 157K in late March and dropping to 34.5K by mid-June, with a slight uptick to 41.4K at the end of June. The app's revenue showed a peak of $2.8K in mid-May, followed by a decrease to $1.1K by the end of June. Despite these fluctuations, active users increased steadily from 345K at the beginning of the quarter to 505.9K by mid-June, before slightly decreasing to 475.6K at the end of June.
Lucky Step-Walking Tracker had a varied performance in weekly downloads, starting at 72K in late March, peaking at 102K in early May, and then declining to 42.2K by the end of June. Active users followed a similar pattern, increasing from 210K in late March to a peak of 401.9K by the end of May, then slightly decreasing to 316.5K by the end of June.
Step Counter - Pedometer showed a steady performance in weekly downloads, starting at 27.2K in late March, peaking at 45.7K in early May, and maintaining around 26.5K by the end of June. Revenue remained relatively stable throughout the quarter, averaging around $54 per week. Active users increased from 412.2K in late March to 470.9K by mid-June, before slightly decreasing to 460.7K by the end of June.
STEPN saw an initial increase in weekly downloads, starting at 17.3K in late March and reaching a peak of 32.6K by late May. However, downloads dropped to 6.4K by mid-June before a significant surge to 111.2K in the last week of June. Active users followed a similar trend, starting at 21K in late March, peaking at 64.1K by late May, then decreasing to 42.2K by mid-June, and finally surging to 127.7K at the end of June.
For more detailed insights and data, visit Sensor Tower.
